DeepL White Paper Unveils AI’s Role in Boosting Global Retail Conversion Rates

DeepL, a global provider of specialized AI translation and writing solutions for people and businesses, recently published a white paper, titled “The executive guide to AI-enabled communication and global retail,” that showed how retailers can leverage AI to drive conversions — especially retailers expanding into the global market. However, there are hurdles to success. One of the biggest challenges for U.S. retailers, for example, is engaging non-English shoppers. But there are solutions to help. “As [retailers and brands] use GenAI to personalize content and the shopper experience, more retailers going global or already operating globally are complementing their efforts by translating and/or localizing that content using AI,” the report’s authors said. “The result is standardized communications that reinforces brand values, builds trust, and reduces the likelihood of customer confusion or frustration, and personalized content, which drives higher engagement and purchases.” Success requires localization, which goes beyond simply translating a website. Localization, according to the research paper, “is the practice of adapting products or content to local languages and cultures. Essential for retailers looking to expand their global reach, content localization makes it possible to reach consumers where they’re most comfortable: in their native language.” DeepL cited data that backs up the need for localization.

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