Safilo Group Achieves Strategic Balance Between Home and Licensed Brands

For the past 90 years, Safilo Group has been a major player within the eyewear industry — creating, producing and distributing sunglasses, prescription frames, outdoor eyewear, goggles and helmets, while it continues to evolve through its digital hubs in Padua, Italy and Portland. The brands within Safilo Group encompass both licensees and home brands. With a data-driven approach, the eyewear company’s home brands have been crucial to the Italian Group’s success — with Carrera, Smith, Polaroid and Blenders Eyewear being its leading brands. Global fashion brands that makeup its portfolio of licensees include Boss, Carolina Herrera, Dsquared2, Etro, Fossil, Hugo, Isabel Marant, Juicy Couture, Kate Spade, Kurt Geiger, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, Moschino, Pierre Cardin, Ports, Stuart Weitzman, Tommy Hilfiger, Tommy Jeans and Under Armour. In May 2024, the group acquire the perpetual license for Eyewear by David Beckham, which has become one of the most successful within Safilo’s arsenal of brands in recent years. Acknowledging the turning point for the company after acquiring the license, Angelo Trocchia, chief executive officer of Safilo Group, said that the brand became a long-term asset within Safilo Group’s brand portfolio which “complements its core home brands.” The license acquisition has brought

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