Mood Board: Leisure Society’s Shane Baum

Creative Shane Baum sees inspiration in every bit of his life. ”If design is just an opinion, your opinions are based on your experiences in life. And if life’s just a series of memories, literally everything that you do, you’re taking in things and making them part of your opinion,” he explains of his design philosophy. The founder of luxury eyewear brand Leisure Society, Baum approaches his craft on his own terms. “You can always make something fresh again,” he says, speaking about a category that is a medical device but also a modern piece of style and fashion. ”That’s my thing — just to keep myself motivated by having classic shapes that have been reinvented to look fresh and excite people.” Excite people he does with his frames that can cost up to $15,000 with a focus on craft and luxury materials. Each style is handcrafted in Japan out of pure 12-, 18- or 24-karat gold-plated titanium. “I always say that we’re classically inspired, but we’re using the world’s highest technology,” the designer and CFDA member explains. The Japanese artisans that he employs have made frames for more than a century. “It’s one of those places that embrace both technology and techniques,

Follow WWD on Twitter or become a fan on Facebook.

from WWDRecent Stories https://ift.tt/YWDwqRV