EXCLUSIVE: Olympic Gymnast Jordan Chiles Becomes Hero Cosmetics’ Latest Global Ambassador
Jordan Chiles has landed a new partnership with Hero Cosmetics. The 24-year-old, who competed in the 2020 and 2024 Olympics alongside Simone Biles and Suni Lee, is now a global ambassador for the skin care brand known for its Mighty blemish patches. This ambassadorship follows the brand’s partnership with influencer Alix Earle last year and multiyear partnerships with the New York Liberty team and Formula 1. Jordan Chiles teams up with Hero Cosmetics to become the brand’s latest global ambassador “We always knew we wanted to work with an athlete and Jordan exemplifies everything that our brand stands for,” Ju Rhyu, cofounder and chief executive officer of Hero, told WWD in an emailed statement. Rhyu launched Hero in 2017 on Amazon. Chiles’ parternship will mark a major turning point in the brand’s marketing efforts. Rhyu said the company plans on hosting its first live event with Chiles later this year to give consumers the chance to connect with the athlete and the products. This face-to-face model comes as Hero continues to focus on expanding its brand awareness. In addition to the in-person engagements, Chiles’ partnership will also include numerous brand campaigns and sponsored social media posts. Rhyu described Chiles as the ideal ambassador toFollow WWD on Twitter or become a fan on Facebook.
from WWDRecent Stories https://ift.tt/0WkXQj6
0 comments:
Post a Comment