Meet Rue La La, the Best Members-Only Fashion Destination You’ve Never Heard Of

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Sure, the occasional, unexpected sale at your favorite retailer is exciting and all — but what if discounted pricing was the entire modus operandi of an online shopping destination that still managed to remain exclusive via a members-only business model? We’re talking about none other than Rue La La, which stocks high-end brands like Khaite and Ferragamo while selling almost everything for up to 70 percent (and sometimes more!) off retail price. become a rue la la member today Founded in 2008 out of Boston, the digitally native company has been loved and trusted by fashionistas with high standards for close to two decades. Case in point: “I’ve ordered a few things from them that turned out really great. I got some Frye sandals that I’ve now had for over three years. I also scored a second pair of my favorite heels steeply discounted there. And I took a chance and wound up with a great wedding dress from the site,” says one happy, devoted Rue La La member on Reddit. While $570-off Loewe Puzzle Bags might make questions of legitimacy come

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