The Incubator Infusing Fashion With Tech

The New York Fashion Tech Lab, known for innovating new technologies to advance the fashion industry beyond the runway to help shape the future of retail, will be opening applications for the 2020 program in a few weeks. The nonprofit program, cofounded by Springboard Enterprises and elite fashion retailers, is community-driven, relationship-building and collaborative. The support and active involvement in the NYFTLab program by supporting retailers and brands, including Levi Strauss & Co., PVH Corp., Foot Locker and Accenture, is perhaps the largest source of success. During the program, brand partners, all who recognize the importance of technology in advancing the industry, work directly with participants on a journey to revolutionize the way brands operate, bringing solutions to brands, retailers and consumers. Technology, NYFTLab says, is shaping and reshaping how consumers and retailers experience and inform fashion trends. Here, Jackie Trebilcock, managing director at NYFTLab, talks to WWD about the upcoming 2020 program, the innovative ideas in tech pushing the fashion industry forward, and previews what the retail industry can expect in the near future. WWD: What can you tell us about the focus for the upcoming year’s program? Jackie Trebilcock: Each year The New York Fashion Tech Lab works closely with our partners

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