Ursa Major Raises Capital to Fund ‘Everyday Explorer’ Beauty Expansion

Ursa Major, a line of non-gendered, natural, un-fussy, skin-care products, has raised $5 million to fund its next stage of growth. The Waterbury, Vt.-based company was founded by Emily Doyle and Oliver Sweatman in 2011. The couple had worked in the beauty industry in New York and bonded over the shared desire to move to Vermont, which ultimately led to the concept behind Ursa Major. “We kind of bonded over this idea of moving north to Vermont to simplify, get closer to the outdoors and start a new business,” Sweatman said. “We were having a hard time finding natural products that felt elevated and effective and also that were truly clean,” he noted. So, the couple founded Ursa Major with the idea to have a tight skin-care range for people like themselves, calling the core customer the “everyday explorer.” The group has an escape-the-city mentality, and about 90 percent of the brand’s customers live in urban environments. “They’re sort of on their path to finding their North Star in a way, in terms of living and working hard in the city in their 20s and 30s, and doing that balance thing, where you’re trying to figure out what you’re good at, what your career

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