Dryrobe’s U.S. Invasion Has Begun
Dryrobe has made its Stateside debut by popular demand. Starting this month, the cap-like gown, with its waterproof exterior and fuzzy lining, is available in the U.S. While the oversize robe-like jacket was originally intended to keep athletes warm while changing outdoors — (Longtime surfer Gideon Bright came up with the idea after realizing that it was uncomfortable, not to mention cold, when changing out of his wetsuit on the beach.) — these days the likes of Rob Lowe, Harry Melling, “Game of Thrones” stars and films crews around the globe have been spotted in the frock. So have athletes like Jonny Brownlee and Paralympic swimmer Ellie Simmonds. Emilia Clarke of “Game of Thrones” on set in a Dryrobe. Courtesy “There wasn’t a lot of options to use before Dryrobe,” Bright told WWD. “It seems crazy. But you’d use a towel to change. That was a barrier for kids, for anyone really, trying to enjoy what they’re doing.” The polyester fleece lining, multiple pockets (both inside and out) and even a waterproof cellphone pouch made the garments ideal for sports and bad weather alike. They’re also easy to slip on over other layers in a rush. That could explain why dog walkers and urbanites in cold-weatherFollow WWD on Twitter or become a fan on Facebook.
Read More...from WWDWWD https://ift.tt/2mJoHq1
0 comments:
Post a Comment