How to Improve Conversion Rates for International Visitors

Thanks to the ubiquity of social media and global search platforms, consumers are finding brands with ease online regardless of where they are. However, these visitors convert to shoppers at shockingly low rates because the shopping experience rarely feels like that of domestic web sites, resulting in fear and uncertainty about the buying process. Additionally, if cross-border shopping isn’t managed carefully it can be more expensive, due to costly shipping, duties and taxes. In fact, 47 percent of consumers who consider cross-border e-commerce abandon their carts because of costly shipping rates, according to our latest research, while 32 percent cite the lack of free shipping as the greatest barrier to making a purchase. But these points of friction can be overcome with a solution that creates localized experiences so that international consumers feel as if they’re shopping locally, improving conversion rates and boosting global sales for e-commerce businesses in the process. There are multiple points along the customer’s journey on an international web site that can cause them to abandon their cart. These include localization issues such as pricing that’s not displayed in the local currency, unclear or inaccurately displayed duties or taxes, the preferred payment method not being accepted, long delivery

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