Luxury Trunk Maker Au Départ Unveils Traveling Retail Experience in Milan

MILAN — Following last September’s relaunch event at Paris Fashion Week, French historical trunk maker Au Départ is kicking off in Milan a series of retail initiatives aimed at bringing its hyper luxury trunks redesigned for today’s big spenders and its high-end bag collection to the best locations in the world. From Nov. 28 to Dec. 2, Au Départ is taking over the windows of Milan’s iconic luxury shopping destination Antonia, which will host the actual retail debut of the brand, as reimagined by its chief executive officer Gianfranco Maccarrone. Following the debut in Milan, Au Départ will bring, on Nov. 30, its traveling retail format, including a sophisticated interior design installation conceived in collaboration with Milan’s hip Dimore Gallery with design pieces from creatives such as Gabriella Crespi and Paul Evans, to Florence’s multibrand store Luisa Via Roma. Then, the project will travel to London, where Au Départ will operate from Dec. 10 to 15 a pop-up store at the Mazzoleni art gallery, which will also welcome a range of VIP customers through a collaboration with Farfetch’s Fashion Concierge service. In January, the brand will be in Paris for Haute Couture and the Maison et Object trade show, when Au Départ

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