This Black Friday, Beauty Is on Sale, Too

An Urban Decay Naked Palette, for 50 percent off — could it be?  This Black Friday, it could, as the beauty industry’s full embrace of the season’s promotional spirit collides with a major slowdown in makeup sales.  At Macy’s and Ulta Beauty, for example, Urban Decay’s Naked 3 Palette will indeed be 50 percent off, at $27. The Tarte Dare to Live Eye Set, is also 50 percent off — now $20 — as are Smashbox’s makeup brushes, at between $9 and $21, at Macy’s. For a category that eschewed discounts for decades, those are some hefty promotions. Intense competition combined with marketplace saturation have forced beauty — especially makeup — to inch further and further into discount territory over the past few years. Steep price cuts across prestige beauty this Black Friday underscore that shift. According to Jane Hali, chief executive officer of consumer research firm Jane Hali & Associates, weakness in cosmetics is a driving force behind many of this season’s discounts. For the third quarter, NPD numbers show prestige makeup in the U.S. down 7 percent, to $1.7 billion.  “This is all a reaction to cosmetics not selling, and that is the biggest chunk of the beauty area,” Hali said.  Makeup is a big

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