Ask Laura Offers Members Unique, ‘Tailor-made’ Experiences

Fancy a private lunch on the Great Wall of China? Or a private picnic in Gagliano del Capo, Italy? How about a children’s birthday surprise with balloons upon check-in at the Hôtel de Crillon in Paris? Or last-minute access to a fashion show in London? These are just a few of the services and “one-of-a-kind and off-the-map experiences” that Ask Laura offers its member clients. (The company did not disclose the cost of membership.) Founded in 2018 by Laura Szleper, Ask Laura creates “tailor-made” experiences for members that are highly personalized and “proactive.” Here, Szleper shares insights about the business and how it differentiates itself in the market. WWD: What was the impetus behind launching “Ask Laura”? Laura Szleper: The main reason was the fact that I could clearly see a lack of proactivity and personalization in the luxury concierge and travel market. That’s why I have decided to create exactly that as a service. I started building everything backward by first building up a network of people within the luxury travel and hotel industry, the ideas and the experiences. That way, at Ask Laura we already have answers and solutions for questions and problems that do not exist. We do not consider ourselves as

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