CK One Announces Joint Fragrance, Apparel Launch

CK One is going from “unisex” to “genderless.” The CK One fragrance was the first to be marketed as unisex when it launched in 1994. Crafted by master perfumers Alberto Morillas and Harry Fremont, the scent was a quick — and mega — success for Calvin Klein, which expanded it with an apparel collection spanning denim, underwear and swimwear in 2011. The company is growing its CK One pillar with an eco-conscious fragrance and apparel line of jeans, underwear and T-shirts, marking Calvin Klein’s first multicategory launch. Called CK Everyone, the scent is expected to bring in $80 million globally in its first year at retail, according to industry sources. “It’s a collection relevant for the next generation of consumers,” said Cheryl Abel-Hodges, chief executive officer of Calvin Klein Inc. “There’s a natural connection when we look at our fragrances and underwear business. Consumers buy cross-category from Calvin, so it made a lot of sense to go to market more powerfully together.” CK Everyone, a new fragrance by Calvin Klein.  Courtesy Image Calvin Klein’s fragrances — specifically CK One, Eternity and Euphoria — are some of the strongest in Coty Inc.’s luxury fragrance portfolio, said Simona Cattaneo, the beauty company’s president of luxury brands. The goal

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