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Tuesday 28 January 2020

Danish Fashion Brands Set Sustainability Bar High

COPENHAGEN — It’s time to move the sustainability conversation forward and take more drastic action, say Denmark’s leading fashion labels. As Copenhagen Fashion Week kicks off, designers are banding together to set a new set of standards for the decade — and inspire the rest of the industry. Up-and-coming label Carcel opened the four-day event with a bold statement: an empty catwalk, without models and without any new clothes. Instead, the label invited its guests to get on the catwalk and take a walk themselves, in a move that symbolized the importance of collective action and turned into a performance art piece. Artist Kristian Kirk filmed guests as they got together and walked up and down Carcel’s empty catwalk. That’s not to say that the label will not produce a fall 2020 collection, but its intention was to shout about the need for industry-wide change and rethinking the purpose of fashion week. “Fashion is able to revolutionize mind-sets and fashion weeks are more important than ever because that’s where the entire industry meets. But we need to change [the reasons] we meet about. Instead of talking new styles and colors, we need to pause for a second to question the fast cycles and quick expiration dates,”

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