Bally Reveals New Mountain Preservation Efforts

MILAN — “We have to walk the talk, ” said Bally’s chief executive officer Nicolas Girotto, emphasizing the company’s long-term sustainability objectives. “Today brands must have purpose beyond profit, and leverage their reach and vitality to address global issues.” Girotto and Bally are putting good intentions into actions and the executive unveiled to WWD the second chapter of the Bally Peak Outlook initiative, first launched last year. Further signaling the company’s engagement, Bally, a signatory of the global Fashion Pact, will upload its Sustainability Roadmap on its web site on Jan. 28, based on four pillars — transparency, quality, collaboration and progress — with the goal to reduce the company’s footprint. “We owe this transparency to the customer,” said Girotto. “We are being proactive and have concrete targets.” Girotto underscored how the company’s efforts were all “fundamental” and “not a marketing gimmick.” Although the company does not disclose figures, Bally Peak Outlook is the company’s single biggest charitable initiative globally. In addition, Bally is establishing the Bally Peak Outlook Foundation, reflecting the company’s long-term commitment to preserve extreme mountain environments, and sponsor critical clean-ups of Mount Everest and seven 8,000-meter peaks in the Himalayan region over the course of two years, by 2022, working

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