Berlin Fashion Week Reboots on an Upbeat Mood

BERLIN — After seasons of ongoing struggles for direction, a reshaped Berlin Fashion Week entered the new decade with different formats. Rebooted with a more concise three-day program with 15 presentations, Mercedes-Benz Fashion Week kicked off the fall 2020 women’s season with a group show by South African designers Clive Rundle, Floyd Avenue, Viviers Studio and Rich Mnisi as part of its talents initiative. Besides usual suspects like Lena Hoschek and Sportalm, MBFW succeeded in wooing back brands like DSTM, Nobi Talai, Last Heirs, Odeeh and Wolfgang Joop with his new line looks, brands that presented off-schedule or opted out altogether during recent seasons. It was likely thanks to the vast new venue at Kraftwerk Berlin, a defunct power station that captured the rough spirit of the city and provided for a public exhibition hall, a 150-foot runway and a more intimate studio that once housed famed techno club Tresor. At Kraftwerk and off-site, brands focused on their strengths as pragmatic niche concepts. “The constellation with runway, studio and a public installation space was very well received by both, designers and visitors. The atmosphere was great and it just felt right,” said Marcus Kurz, managing director of organizing producer Nowadays. The public exhibition

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