CEO Talks: Roberto Marques After the Close of the Avon Deal

Friday marked the closing of Natura’s acquisition of Avon, making the Brazilian-based group the fourth-largest pure-play beauty company in the world. Now at the helm of the holding company that oversees both businesses, Natura & Co Holding SA — owned 76 percent by Natura shareholders and 24 percent by Avon shareholders — is Roberto Marques, who was named group chief executive officer following the completion of the deal. Marques joined Natura four years ago as executive chairman and spearheaded its acquisition of The Body Shop. Now he’s tasked with running one of the largest beauty behemoths in the world. Natura & Co’s four brands — Natura, Avon, Aesop and The Body Shop — together would have generated about $9.3 billion in net sales for 2018, tracking only behind L’Oréal SA, the Estée Lauder Cos. Inc. and Shiseido Co. With the new organization, each of the individual brand ceo’s are to report into Marques. Also revealed Friday was the resignation of Avon ceo Jan Zijderveld, who is to be succeeded by Avon veteran Angela Cretu. Avon has struggled for years, but Marques aims to apply learnings from the digitization of Natura’s representative-based business and The Body Shop’s recent turnaround, which is said to be showing

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