Digital Download: Engaging Customers With In-store Technology

Loyalty and technology business Antavo is debuting in-store kiosks equipped with facial-recognition technology this spring. The kiosks are 22-inch touch screen devices with light and motion sensors that aim to attract shoppers’ attention. Then, depending on the retailer, the kiosks can provide anything from styling advice from in-store inventory to games and promotions, according to Antavo cofounder and chief marketing officer Zsuzsa Kecsmar. The kiosks are empowered by Apple’s NFC technology, which allows customers to quickly tap their phone to the device to gain access to the different experiences a retailer has adopted for their space. That technology shares customer data with the retailer, which can use that information to provide a better experience to the shopper, Kecsmar said. The ultimate goal, Kecsmar says, is consumer engagement, though some experiences do guide shoppers to become part of a retailer’s loyalty program. “[Retailers] want to engage the people who go to the store — it’s an added benefit that they will be part of the loyalty program, but the loyalty program is just another method to engage these people,” she said. “Companies want to know their customers better, and they want to segment data better, and they want to send customers to these people in

Follow WWD on Twitter or become a fan on Facebook.

from WWDWWD https://ift.tt/30q82XK