Early-Stage Investors Flock to Clean Makeup

With a fresh round of financing, clean makeup brand Kosas has an aggressive growth plan. The brand, best known for blending skin care and makeup to develop cult products like Tinted Face Oil, $42, has raised a series B round, led by Stripes Group. Existing big-name investors, including Scooter Braun’s TQ Ventures, Leandra Medine and Abe Cohen, and Arielle and Brandon Charnas, have also re-upped and invested in the latest round of capital. Other series A investors — CircleUp, Beechwood Capital and Imaginary Ventures — also participated in the series B. Kosas has been growing rapidly. Industry sources said the business was up more than 400 percent for 2019, bringing total retail sales to around $20 million. Projections for 2020 show the business nearly tripling, industry sources said, to between $50 million and $60 million in retail sales. Kosas is one of several clean makeup brands to raise capital in the past month. In December, influencer Annie Lawless’ Lawless Beauty raised a series A from Cult Capital. And earlier in December, Ilia also raised a series B, led by Sandbridge Capital with participation from Silas Capital. While the three brands are relatively small — Kosas is projected to be the biggest of the three in

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