Ganni Propels Its Omnichannel With NewStore

Ganni, the growing Danish contemporary brand, was showcased at the recent NRF show in New York — demonstrating how it is elevating omnichannel operations in each store with its technology partner, NewStore. Together, Ganni and NewStore have implemented an omnichannel platform that has unified all data into one source fueling global omnichannel operations like store fulfillment possible and more seamless. Though to create an even more seamless clienteling experience, the company has put the platform technology right in the palms of store associates all with iPhones. [Related webinar: From B2B to D2C: Navigating Shifts in the Fashion Apparel Wholesale Model] Ganni has rolled out NewStore’s technology in all stores, with intuitive iOS apps to aid all store associates with tools for better workflow and accessible data to strengthen the customer experience. In fact, seamless clienteling is a major component of the platform’s capabilities. Through the platform, all customers have a profile where associates can see a customer’s past purchase history across channels and countries. The data then enables store employees to better guide customers and make returns seamless. NewStore’s omnichannel platform is customizable with 400 plugin options. Some of the popular options for brands to enable store associates with include the ability to make customer

Follow WWD on Twitter or become a fan on Facebook.

from WWDWWD https://ift.tt/2NzWeNm