Lion’esque Group Merges Into MG2
MG2, an architecture firm involved in retail, hospitality, food and beverage, industrial, office and mixed-use projects, has acquired The Lion’esque Group. Mitch Smith, chairman and chief executive officer of MG2, said from his initial conversations with The Lion’esque Group, “The alignment with our values, goals and what we are most passionate about was clear, as well as our mutual focus on creating memorable and transformative experiences for our clients’ customers. At the same time, I have tremendous respect for the unique perspective and expertise TLG brings to MG2 and our clients.” MG2, with offices in Seattle; Irvine, Calif.; Minneapolis; Washington, D.C., and Shanghai, has done projects for Costco, DSW, Uniqlo, Starbucks, Anthropologie, Fred Meyer, Target and more clients around the world. Mitch Smith “Technically, this is an acquisition, but the spirit in essence is of a partnership,” said Melissa Gonzalez, chief executive officer of The Lion’esque Group, which creates pop-ups and lists itself as experiential retail strategists. Terms of the deal were not disclosed. Gonzalez continues as ceo of TLG. “We function the same way as before with additional support and bandwidth and expertise,” thanks to the merger. Gonzalez will report to MG2’s chief creative officer, MJ Munsell, and has become a principal and shareholderFollow WWD on Twitter or become a fan on Facebook.
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