Mytheresa Dons Prada for Men’s Wear Debut

LONDON — Mytheresa is looking to the past — and the future — for its first effort in the men’s arena, a collaboration with Prada inspired by the early Aughts, and the trend for fusing tailoring with streetwear. Mytheresa for Prada is the first in a string of collaborations leading to the launch of Mytheresa Men on Jan. 27. The Prada collection will land on Jan. 8, followed by similar collaborations between Mytheresa and brands including Valentino and Thom Browne. Last summer, when he first spoke about launching men’s wear, Mytheresa’s president Michael Kliger talked about delivering a new elegance to the category, complete with a lineup of luxe brands and tailored clothing, mixed in with street pieces. While Mytheresa’s offer will include sneakers and lots of casualwear, anyone looking for pure streetwear will be let down. “It’s high-fashion, post-streetwear,” said Kliger, who hired Chris Kyvetos as men’s wear buying director for the site. “The tailoring, the suiting, the appreciation of classic fabrics, will be different from what we had before streetwear. It will be the next evolution.” The Mytheresa approach to the Prada collaboration — with its zip-front tracksuit tops in technical fabrics, bucket hats and tailored jackets in stretch poplin — encapsulates that idea

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