Retail’s Mergers & Acquisitions
Retail comes together by way of M&A. More precisely, in the last few years legacy retailers have bought smaller brands, many of them digital upstarts, in the hopes of strengthening their portfolios. “There’s learnings on both sides,” Ariela Esquenazi, founder, chief executive officer and president of Ariela & Associates, an intimates apparel manufacturer, told WWD. In the case of her firm, which purchased lingerie company Curvy Couture for an undisclosed amount in November, it’s able to learn more about making bras for the plus-size market, while Curvy is able to scale. When Wacoal bought lingerie start-up Lively last summer, Bob Vitale, president and ceo of Wacoal America at the time, also said the deal benefited both parties: Wacoal was able to learn from Lively’s digital prowess, while the digital native was able to scale with Wacoal’s well-established infrastructure. There are other examples, too, like Vera Bradley buying a majority stake in jewelry upstart Pura Vida last summer. Or, when PVH purchased digital lingerie brand True & Co. in 2017. “What the digital brands do really, really well is the way they go to market,” said Todd Mick, executive director of U.S. fashion footwear and accessories of market research firm The NPD Group. “They have greatFollow WWD on Twitter or become a fan on Facebook.
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