Tiger of Sweden Parts Ways with its Creative Director

LONDON — Christoffer Lundman is parting ways with Tiger of Sweden by mutual agreement, WWD has learned. Lundman served as the brand’s creative director for two years and during that time helped to strengthen the brand’s positioning in the premium fashion market. “I’m grateful for the trust put in me. None of this would have been possible without the support of my team,” said Lundman, whose last collection for the brand was for fall 2020. Tiger of Sweden plans to replace him, but has not yet found a successor. “I would like to thank Christoffer for the distinct high-fashion handwriting he has instilled in our brand,” said Linda Dauriz, ceo of Tiger of Sweden. “The rigor which he has overseen the look and feel of our collection as well as communication is remarkable. Going forward, we strive to broaden our appeal as premium fashion brand further, while maintaining the 360-degree consistency across touch points Christoffer has established in the past years.”

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