Tommy Hilfiger’s Spring Fashion Show, Which Emphasizes Sustainability, Will Be Presented in London

Tommy Hilfiger is headed back to London to stage his spring 2020 fashion show. The company will show its fourth Tommy x Lewis collaboration with race car driver Lewis Hamilton, alongside the spring 2020 Hilfiger Collection for women and men, at the Tanks at Tate Modern on Feb. 16 at 8 p.m. GMT during London Fashion Week. Hilfiger initially teamed with Hamilton, the six-time FIA Formula One World Drivers’ Champion, as global brand ambassador in March 2018, and showed the first Tommy x Lewis collaboration on the runway in Shanghai on Sept. 4, 2018. They also held a presentation with models in Milan last September. Both were dual gender. For the past two seasons in the women’s category, Hilfiger has collaborated with Zendaya for the Tommy x Zendaya collection, which ended with the fall 2019 collection. Earlier, Hilfiger had a collaboration with Gigi Hadid, who partnered on four collections from September 2016 through February 2018. These collaborations  generated huge spikes in traffic and billions of social media impressions. For the upcoming London show, Hilfiger will acknowledge the sustainability advancements of the Tommy x Lewis line, with more than 75 percent of the styles in the spring 2020 Tommy x Lewis collection using more sustainable

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