Trussardi’s CEO Maps Out Growth Avenues

MILAN — Trussardi’s new chief executive officer Maela Mandelli sounds energized, striking an upbeat note about kicking off 2020 with the Beautiful Minds project. “We decided to unveil it at Pitti Uomo because of the event’s visibility and scope,” Mandelli explained during her first comprehensive interview at the sprawling Palazzo Trussardi, overlooking Milan’s storied La Scala theater. The first collection will be designed by Giorgio Di Salvo, creative director of United Standard, who last year worked on the brand’s Archive + Now capsules. “We think his strong passion and creativity, his prints and graphics are a perfect fit for Trussardi,” Mandelli said. Mandelli joined Trussardi at the end of September, following the acquisition last year of a controlling stake in the storied brand by Italian independent asset management company QuattroR, which specializes in corporate restructuring. As reported, Tomaso Trussardi remained chairman of the company. Financial details were not disclosed, but Andrea Morante, chairman of QuattroR, said Trussardi’s capital and financial structure would be strengthened through a capital increase of about 50 million euros. Mandelli spent six years in Amsterdam with PVH Corp., where she ultimately held the position of managing director of the Netherlands, Greece, Middle East and Africa. Before that, she was global

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