CEO James Miller Takes Creative Reins at The Collected Group

James Miller is trying his hand at multitasking.  The chief executive officer of The Collected Group has taken on the additional role of chief creative officer, putting him in charge of the design and business aspects of the roughly $300 million company’s brands — Joie, Equipment and Current/Elliott. Miller said the move, approved by the KKR-owned firm’s board, makes official the role he’s played for nearly a year. This is a return to an earlier ambition for Miller, who wanted to study fashion design in college, but was persuaded to study business instead so he would understand the numbers and be able to influence the direction of the organization.  And that’s what he did in executive roles at Ted Baker and Ralph Lauren Corp. Now he’s able to participate more directly in design by setting the creative direction. Joie, Equipment and Current/Elliott each have their own design teams, while all of the other functions of the brands operate with a shared services model.  The Collected Group’s James Miller.  Heading design, Miller can keep the brands from stepping on each others’ toes in the market and also use his number-savvy to help aid in their development. “The numbers don’t tell you what you should be designing, the numbers give you

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