ThirdLove Closes NYC Store Permanently

The coronavirus has claimed retail’s first casualty.  Lingerie start-up ThirdLove said by way of social media Thursday afternoon that it was closing up its New York City shop — permanently.  “We are operating in uncharted territory with retail stores across the country closing, and at a time when virtually everything we hold as ‘normal’ is being challenged,” Heidi Zak, ThirdLove’s cofounder and co-chief executive officer, wrote across the brand’s Twitter and Instagram channels. “It is with a heavy heart, we have decided to close our NYC pop-up. We had an amazing retail team that was hitting their stride, but our pop-up lease was up shortly so we decided to permanently close our only physical location. Our affected teammates were offered severance and extended benefits. As a small business, we are absolutely feeling the impact of COVID-19.”   ThirdLove cofounder Heidi Zak in the New York City store, which included a bra wall.  The San Francisco-based entrepreneur went on to call the decision to close the store a “gut-wrenching” one, but said the company would shift its focus to its roots: online. In fact, ThirdLove was born online in 2013. The brand’s popularity quickly picked up steam because of its digital “Fit Finder” and extended size range in

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