Tory Burch’s Spring ‘Walk the Walk’ Campaign Embraces Ambition

Tory Burch, whose 16-year-old company has been empowering women through her Tory Burch Foundation, is taking the message directly to the consumer this spring. “Walk the Walk,” a 360 campaign that encompasses digital, social media, store windows and wild postings, breaks this week, coinciding with International Women’s Day on March 8 and Women’s History Month. The spring campaign aims to communicate the importance of the foundation and the impact it has had on women achieving their dreams. It features the brand’s overarching message of women’s empowerment, captured in its call to action, #EmbraceAmbition, and also highlights the company’s products. The campaign represents the first time the company is integrating the foundation into the brand’s external communications. “Our mission is to empower women, reflected in over a decade of work by the Tory Burch Foundation. It drives us all forward, and is the reason I wanted to create a company that gives back. To make an actual impact. To walk,” said Tory Burch, executive chairman and chief creative officer of Tory Burch LLC and the foundation’s founder. The campaign features Natalia Vodianova, founder of the Naked Heart Foundation, who opened Burch’s fall 2020 and spring 2020 fashion shows, as well as Anok Yai, who was

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