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Monday, 2 March 2020

On Staff: From Fashion Magazines to Fertility

When Anne Fulenwider stepped down as editor in chief of Marie Claire at the end of last year, she eschewed all the usual post editor gigs of book writing, consulting and lifestyle web sites. Instead, she revealed that she would be launching a venture focused on women’s health. The career switch raised a few eyebrows in media circles, but it may not be as left field as one would think. At Tmrw Life Sciences, a new fertility technology company that has digitized egg and embryo freezing using robotics and software and raised $39 million in funding last year, scientists have tapped three women’s media and fashion veterans to help get its message across to the consumer. Robbie Myers, the former longtime editor in chief of Elle, has been added to its board; Melanie Goldey, most recently Refinery29’s chief financial officer, has joined as chief financial officer and chief operating officer, and Ann Watson, previously vice president at Henri Bendel, is now chief marketing officer. Of his decision to make these perhaps unexpected hires, New York-based Tmrw cofounder Joshua Abram said that while it is a “hardcore life sciences company,” it is involved in something that is core to the human experience and he

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