Low in Print This Summer: Magazines

As the coronavirus weighs heavily on advertising and makes creating usual fashion and lifestyle content difficult, magazine executives have been forced to rethink their summer issues. At Hearst Magazines, some changes have already been put into play. Elle, Harper’s Bazaar and Marie Claire will each publish just one issue this summer — a combined June, July and August edition. Last year, Elle and Marie Claire each produced three separate issues and Bazaar combined only June and July. Cosmopolitan plans to combine July and August, compared to separate issues in 2019. “Hearst Magazines regularly reviews frequency across the portfolio and makes decisions based on marketplace conditions so they proactively decided to create a handful of special ‘summer’ issues across select brand titles in light of these uncertain times,” a Hearst spokeswoman said. “Readers can still expect the highest-quality editorial products and our advertisers will still be able to connect with the millions of people who turn to our brands for inspiration, entertainment and tips each day,” she added. It’s not known if this is just a temporary measure or if this will become the norm. But even before the crisis stuck, Hearst, like many publishers, had already been reducing the frequency of some titles as

Follow WWD on Twitter or become a fan on Facebook.

from WWDWWD https://ift.tt/3ffFeIL