Media People: Nick Knight Talks Fashion Films, the Death of Photography and Image-making in the Digital Age

LONDON — The COVID-19 crisis has forced fashion into some uncomfortable places, namely online or into unfamiliar, digital formats: With the traditional roster of physical shows canceled or postponed in all the major cities, brands, designers and fashion organizations are grappling with the challenge of how to telegraph their messages to the media, the trade — and the public. The desire to have a live fashion event is so ingrained in the industry’s consciousness that, to many, new digital ways of presenting are as daunting as a flight to the moon. Then there is Nick Knight, who for the past 30 years has believed that fashion is best viewed in motion, and that clothing doesn’t need to be part of a live event to be scrutinized or appreciated. Here, the photographer, filmmaker and founder of the pioneering fashion web site ShowStudio talks about the tidal waves washing over the industry. WWD: When did you first think about making the switch from the static to the moving image, and why? Nick Knight: It first started back in the Eighties for me when I realized that what I was witnessing in my studio, when I was creating images for Yohji Yamamoto, was an amazing event. At that

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