Robert Geller Creates T-shirt for COVID-19 Relief
Robert Geller is showing his charitable side again. The men’s designer has created a limited-edition T-shirt in which sales will be donated to the fight against the coronavirus. The shirt sports script type across the front that reads: “I’m scared too but we’ll be alright.” Geller said the message is designed to “reflect the sentiment of the time and offer some optimism in these uncertain months. “I have been thinking what I could do to somehow contribute to helping this situation,” he added. “I thought of the success of the Immigrant T-shirt and decided to make a new T-shirt with a graphic that reads: ‘I’m scared too but we’ll be alright.’ I felt that this was fitting for the emotions we are all feeling.” In 2017, he designed a T-shirt with the word “Immigrant” across the front and profits were donated to the ACLU. At that time, he teamed with Grailed to sell the shirts, 190 of which sold out in three hours and prompted a second version. Geller is releasing 100 of the COVID-19-related T-shirts through his Robert Geller Studio beginning on May 8. They will retail for $50 and will be sold on his e-commerce site. All profits will be donated toFollow WWD on Twitter or become a fan on Facebook.
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