XGen AI Drives Engagement, Conversions Via ‘Event-Based Learning’

As the coronavirus outbreak continues to drive consumers to shop online, XGen, the AI-powered personalization platform, is now offering 30-to 60-day free trials for retailers and e-commerce brands. The company also released a case study touting the technology’s impact on sales as well as a platform integration period of two weeks, which is about twice as fast as other e-commerce personalization solutions. Frank Faricy, chief executive officer of XGen, said the company’s system “utilizes new, proprietary AI technology to predict consumer behavior and buying habits.” Faricy claimed that current personalization platforms are like “a Cessna 172 while our technology is like a top-tier fighter jet.” “We deliver a detailed analysis of client web site traffic and a commensurate personalization deployment strategy to deliver end-to-end service and guidance to get results,” Faricy said, going on to claim that the platform is “particularly effective in the luxury goods space. It delivers a unique and tailored experience seamlessly to each individual consumer based on their likes and dislikes.” “We predict consumer behavior and tailor it to the retailer’s site,” he added. Fabio Guidetti, managing partner at XGen, said demand for the company’s technology continues to grow “as e-commerce continues to play an important role right now.” In the

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