Lisa Rinna Discusses Upcoming Product Releases, What’s Next for Rinna Beauty

“It’s like Groundhog Day,” Lisa Rinna said of her life amid the pandemic in Los Angeles. “I’ve been probably as good as everyone’s been,” she continued. “I mean, we’re just taking it one day at a time, just getting through it as best we can.” While the world can understand the impact of COVID-19, not everyone can relate to launching a new business venture during this time. Rinna — an actress and one of the stars of Bravo’s hit reality television series “The Real Housewives of Beverly Hills” — fulfilled a longtime dream of hers in November when she introduced her first beauty brand, Rinna Beauty. “It was very challenging,” she said of navigating its release during an unpredictable climate. “We just had to really be on top of it. We didn’t know any better. Do you know what I mean? Like, here we were, and we had a deadline, and we were trying to make it with the added, you know, COVID-ism of the world.” That deadline kept getting pushed. Working with her team over Zoom, Rinna Beauty — a partnership with brand incubator SEL Beauty — was initially scheduled for release in September, then October and finally November. The delays were due

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