Eye for Design
Staying ahead of the curve is everything when it comes to differentiating in design — and that’s why LINDBERG, a Danish eyewear company, leads with a sleek, modern aesthetic and continuously pushes boundaries for ideation in the space. Its latest launch is “thintanium,” an eyewear concept and patent-pending eyewear collection made with what may be the thinnest full-plate titanium ever used in the industry. LINDBERG’s engineers and designers created the concept and manufactured it in Denmark with its in-house experts. Referred to as an “engineering milestone” for the brand, LINDBERG said thintanium is named after thin titanium strips it developed for the collection. The look is almost rimless, but maintains the stability of a full titanium front, the brand explained, adding that “the designs weigh as little as 3 grams – so you might even forget you’re wearing them.” Already, the LINDBERG thintanium collection has won two design awards: “The Red Dot: Best of the Best,” an impressive accolade, and the iF Gold Award, which was won from a pool 10,000 applicants. Only 75 brands received the honor. Here, Henrik Lindberg, founder and chief executive officer of LINDBERG, talks to Fairchild Studio about the brand’s unique design aesthetic and methodology, and how it differentiatesFollow WWD on Twitter or become a fan on Facebook.
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