The Best Marc Jacobs Beauty Products We’ve Missed the Most

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. After quietly shuffling off of store shelves and shuttering operations in 2021, Marc Jacobs Beauty is posed to turn its disappearing act into a major comeback. A new 15-year licensing deal between Coty and Marc Jacobs confirms that Marc Jacobs Beauty is coming back, largely due to popular demand. LVMH’s Kendo and Sephora’s beauty incubator launched Marc Jacobs Beauty in 2013, and the brand immediately struck a chord with celebrities and everyday shoppers. Jessica Lange, Irina Shayk, Kaia Gerber, Winona Ryder, and Adwoa Aboah were just a few faces of Marc Jacobs Beauty 1.0. The brand reeled in influential ambassadors like Selena Gomez’s go-to makeup artist Hung Vanngo and Sarah Tanno, who’s responsible for many of Lady Gaga’s iconic makeup looks. Jacobs himself often wore the products on red carpets and around town. Yes, Marc Jacobs Beauty had star power, but it also had an ahead-of-its-time approachability and playfulness that set it apart from other designer beauty labels — and made the masses fall in love. The pigments were rich and buttery, the colors carefully curated, and the packaging? Tactile and modern

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