Alix Earle’s Makeup Routine Includes These Top Benefit Cosmetics Beauty Products at Ulta, Tested and Reviewed by Editors

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Alix Earle is everyone’s GRWM girl crush. Whether it’s tips for glowing skin, an eye-popping technique for longer-looking lashes, or the liquid blush you simply must try, when Earle recommends a product, shoppers take note. Scroll through her videos, and you’ll notice Benefit Cosmetics’ lash, brow, and complexion products make regular appearances in her makeup tutorials. Today, Earle is sharing a collection of her favorite Benefit Cosmetics beauty finds, along with a hot pink “Alix Made Me Buy It” makeup bag and hair clip gift with purchase for orders over $60 exclusively at Ulta. Included in Earle’s picks are some Benefit Cosmetics classics, like the Hoola Bronzer that’s been a bestseller since launching in 2001. Others, like the 24-Hr Brow Setter that creates a laminated brow look, are newer additions to the San Francisco brand’s lineup. Earle also gives her stamp of approval to Benefit’s Roller Lash Mascara, waterproof brow pencil, and Tickle Golden Pink Highlighter. When you purchase any combination of Benefit Cosmetics products (Earle’s TikTok-favorite beauty products from Benefit or otherwise) amounting to $60 or more, you’ll get

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