Cetaphil Teases Super Bowl Commercial Inspired by Taylor Swift’s and Travis Kelce’s Relationship That Highlights Bonding Between Fathers and Daughters

Cetaphil is bringing NFL fans and Swifties (Taylor Swift’s fan base) together for its newest Super Bowl commercial. On Friday, the skin care brand revealed a new video campaign centered around Swift’s presence in the 2023 NFL season. The video references how Swift has influenced dads and daughters to watch football together on Sundays.  Titled “Game Time Glow,” Cetaphil’s commercial mixes skin care and football, showing a dad and his daughter getting ready to watch NFL games. The video ends with the two watching football on the couch, with the dad wearing multiple friendship bracelets — a trend that was highly embraced by Swifties during “The Eras Tour” in 2023 — both wearing 13 and 89 jerseys — 13 is Swift’s lucky number and 89 is from her boyfriend Kelce’s Kansas City Chiefs jersey. Cetaphil’s “Game Time Glow” Super Bowl commercial In true Swift style, Cetaphil’s commercial is filled with 50 easter eggs for Swifties to identify, including clocks with “1” and “3” on them, snakes reminiscent of her “Reputation” era and a red scarf inspired by “Red.” Cetaphil’s “Game Time Glow” Super Bowl commercial Since Swift made her relationship with Kelce public in September, the singer has attended 12 live football games. Her presence

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