The Red-hot Shopping List
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Seeing red? We mean that in the literal sense. It’s rare for a color to simultaneously trend across fashion, beauty and home design, let alone one that’s so bold and striking. When Audrey Hepburn said, “There is a shade of red for every woman,” one could imagine the “Breakfast at Tiffany’s” star was within eyeshot of a wine rack. The versatility of this deep, rich range of red pigments — from burgundy and Bordeaux to dark berry and oxblood — makes the intense primal color an appealing addition or accent to your wardrobe, living space and makeup routine without provoking a case of the “mean reds.” Sabato De Sarno’s Gucci debut with the creation of the Gucci Rosso red is case in point. The deep shade of red seamlessly appeared throughout the runway collection, paired with everything from pastels and neutrals to denim and neon numbers. Though the color’s symbolic presence — often associated with confidence, passion, sophistication and ambition — made it an apt choice for De Sarno’s stamp on the storied fashion house, the rich red is surprisingly wearable, asFollow WWD on Twitter or become a fan on Facebook.
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