Why Jennifer Aniston Says ‘No Gimmicks Needed’ in Her Hair Care Brand LolaVie’s First TV Campaign

Jennifer Aniston is back in front of the camera for her hair care brand LolaVie‘s first TV commercial. The “Friends” alum, whose iconic “The Rachel” haircut became a cultural and beauty touchstone, appears in the TV spot, taming the gimmicks of hair care marketing for a straightforward message on her brand’s line of products. The commercial features Aniston in a boardroom watching a proposed commercial for LolaVie. After passing on the presented TV spot, Aniston emphasizes that LolaVie is backed by science — there’s no need or room for any gimmicks. View this post on Instagram A post shared by Jennifer Aniston (@jenniferaniston) “We’ve created products that deliver exceptional results, and sometimes the best way to communicate that is to simply say it,” Aniston said in a statement. “They just work. No gimmicks needed.” Joel Ronkin, chief executive officer of LolaVie, has been involved with the brand since its inception and emphasized to WWD LolaVie’s dedication to reaching even more consumers. “Our brand awareness has grown organically through word of mouth and due to the trust we’ve built with our community,” Ronkin said. “Now is

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