Alix Earle Teams With Hawaiian Tropic for ‘Tana Sutra’ Campaign Launch

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Alix Earle and Hawaiian Tropic have teamed up. The social media influencer stars in the suntan lotion company’s latest campaign, “Tana Sutra,” featuring a tongue-in-cheek take on the best positions for the ideal summer glow, per the brand. In the campaign commercial spot, Earle lathers her skin in Hawaiian Tropic tanning lotion and sunscreen before showing off some playful poses for sunbathing. “The Flip Flop,” “Hibiscus Hottie” and “Selfie Stretch,” among others, feature in the video against a backdrop of a sunny summer day, poolside lounging and more. “I’m so excited to be a part of Hawaiian Tropic’s ‘Tana Sutra’ campaign! It’s all about embracing confidence, enjoying the sun with your friends, and feeling your best while staying protected,” said Earle. “Plus, it was such a blast bringing the fun, cheeky energy of this idea to life. I can’t wait for everyone to try the positions and join in on the glow all summer long,” the social media star said. The campaign will continue throughout the summer season with influencer partnerships, custom mailer deliveries, experiential moments and a limited-edition release of the brand’s

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