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Friday, 30 May 2025

The TikTok-Loved On Cloud 6 Shoe Is Now Available in Summer 2025’s Trending Butter Yellow Colorway

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Butter yellow is one of the biggest color trends of this season. Surprised? You shouldn’t be, as the spring 2025 runways were absolutely flooded with it, with a range of takes perfectly demonstrating the color’s versatility. At Chloé, it allowed a soft suede jacket to look even softer and more feminine; on Toteme’s runway, butter yellow was responsible for making models appear as if they were draped in soft morning light, and, in Chanel’s interpretation, the color looked as ethereal as ever in billowing, semi-sheer separates. In the celebrity sphere, the mellow pastel can’t stop showing its face, either. Dubbed “Hollywood’s hottest hue,” it’s been co-opted by everyone from Katie Holmes and Kate Middleton to Timothée Chalamet at the 2025 Oscars. And now, the butter yellow trend is extending its reign into footwear, too. Getting in on all the buttery hype, Swiss sneaker brand On just dropped its buzzy Cloud 6 runner in a pale yellow called “Blonde,” and it’s safe to say we’re ordering multiple pairs immediately. The Cloud 6 shoe, which retails for $150 and is offered in both

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