The Home Brand Behind Your Favorite Tea Kettle Announced a Line of Hair Brushes — Here’s How and When to Shop
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Last year, it was the coquettish, all-things-pink LoveShackFancy. This year, hair companies Wet Brush and Goody have taken on a more unlikely collaborator for their limited-edition release of detangling brushes, claw clips, scrunchies, and compact mirrors: MacKenzie-Childs, an editor-favorite, luxury home destination that specializes in hand-painted ceramics (you likely know it as the maker of those TikTok-viral tea kettles swathed in a checkered pattern). Though the collection launches at Target and the respective sites of MacKenzie-Childs and Wet Brush only on March 1, we couldn’t wait to share the news. Hair care essentials this attractive are sure to fly off online shelves in a flash, so mark your calendar for the top of next month and fill your cart with other no-brainer buys from the three brands behind the collab in the meantime (more on this below). The partnership’s goal was simple from the start: blend stylishness and function while bedecking hero products like the Wet Brush Original Detangler, an under-$20 cult hit with almost 80,000 reviews to its name on Amazon, with MacKenzie-Childs’ instantly recognizable designs that exude the kind ofFollow WWD on Twitter or become a fan on Facebook.
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