Gap’s Surprising New Collaborator? Hollywood’s Favorite Sushi Chef.

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. The era of loud-luxury logomania is, for the most part, over, meaning you don’t need flashy brand names or maximalist designs to signal your expensive tastes. Sometimes, all it takes is sitting down to some black cod with miso, A5 wagyu, and sea salt–sprinkled shishito peppers while wearing nothing more than a pitch-black fleece hoodie, minimalist trucker hat, and your favorite pair of sweats. We’re talking about Gap’s newest collaboration, of course, which centers none other than Chef Nobu Matsuhisa and his exclusive Sushi Club community — just one more piece of the Nobu empire that’s replete with hotels in locations from Los Cabos to Las Vegas and Marrakech to Marbella; close to 60 restaurants worldwide; multiple cookbooks; and, as of February 9, a merch collection. Buy gap x sushi club View this post on Instagram Dining at Nobu and knowing what the chef’s miso cod really tastes like (hint: heavenly) has been considered an urban status symbol since the first restaurant, co-founded

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