Keke Palmer’s New Fabletics Collaboration Is All About Strength and Style

Keke Palmer and Fabletics have teamed up for a fresh campaign and collection spotlighting the global active lifestyle brand’s PowerHold pieces, ideal for in and out of the gym. “I’m someone who prioritizes movement in my daily life, but when you’re working to feel your best, who says you can’t also look your best,” Palmer said in a statement. “This partnership with Fabletics is a natural expression of who I am — I’m always pushing my limits; I want to feel strong, stylish and supported, and I’m excited to bring that feeling to other women who can similarly relate.” Keke Palmer for Fabletics Courtesy of Fabletics The collection derives inspiration from the multihyphenate talent‘s own wellness practices. Featuring a vibrant color palette, Palmer’s collection with Fabletics includes 17 pieces with the PowerHold proprietary fabric designed with maximum compression for a comfortable fit and function. Bold colorblocking stripes are among the fresh, new design elements in the collection. The technique is featured on the On-the-Go PowerHold high-waisted leggings and principal bras. Discreet pockets on the PowerHold leggings offer a new form of function — invisible to the eye but effective and useful. Keke Palmer for Fabletics Courtesy of Fabletics Emphasizing its versatility, the collection also includes cozy new jackets,

Follow WWD on Twitter or become a fan on Facebook.

from WWDRecent Stories https://ift.tt/hA13voj