Calvin Klein Changes Are Starting to Pay Off, Says PVH

After a difficult third quarter, the owner of Calvin Klein and Tommy Hilfiger enjoyed a “healthier” holiday season. While the latter went from strength to strength, clocking in $1.2 billion in revenue in the fourth quarter, there were signs that the overhaul of Calvin Klein is starting to pay off, Emanuel Chirico, chairman and chief executive, told WWD. “We’re especially pleased with the initial results coming out of Calvin Klein….It’s a good first step,” he said, adding that it will only get better as the changes to the product were made quickly by the team in the fourth quarter and by the fall, a “marked improvement” will be visible. “The best response that we’ve seen so far is the new spring campaign with Shawn Mendes. The reaction from the consumer seems to be back to where our marketing and advertising consistently has been in the past,” Chirico said. His view is more positive than in the third quarter, when he unexpectedly revealed the fallout at Calvin Klein, declaring the Calvin Klein Jeans relaunch “too elevated and too fashion-forward for our core consumer,” while the $70 million investment in the 205W39NYC collection did not result in the returns that PVH had hoped for. Since then, PVH

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