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Sunday 31 March 2019

EXCLUSIVE: Carine Roitfeld Becomes ‘Style Adviser’ to Karl Lagerfeld Brand

Carine Roitfeld will help extend Karl Lagerfeld’s formidable fashion legacy by becoming a style adviser to his namesake fashion house, WWD has learned. Clarifying its creative succession in the wake of the German designer’s death on Feb. 19, the fast-growing Lagerfeld company said Roitfeld would work in tandem with design director Hun Kim, who had been handpicked by Lagerfeld and has been working quietly behind the scenes since August 2015. Roitfeld’s new role at Lagerfeld is effective immediately and runs for three seasons. Pier Paolo Righi, chief executive officer of Karl Lagerfeld, noted the collaboration was forged in the spirit of the founder’s penchant for freelancing, and could be extended. One of France’s best-known and accomplished stylists and editors, Roitfeld had collaborated with Lagerfeld closely for the last 15 years, from his groundbreaking one-off collaboration with H&M in 2004 that set the template for high-low fashion tie-ups, to book projects and advertising campaigns for Chanel and, more recently, the Karl brand. In fact, it was she who suggested Lagerfeld put his face on a T-shirt in that famous H&M collection, propelling his fame to new heights and foreshadowing that the designer’s graphic personal style and likeness would become a key ingredient of success at

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