After Anya Hindmarch, Mayhoola Said to Be Rethinking Fashion Strategy

LONDON — With one of its earliest investments, Anya Hindmarch, sold to the Marandi family, Mayhoola for Investments’ passion for fashion may be cooling. Multiple industry sources have indicated the secretive Qatari investment group that owns Valentino, Balmain and Pal Zileri could be looking to distance itself from the luxury arena despite its runaway success with Valentino and its ambitions to build Balmain. Having worked with Anya Hindmarch Ltd., Mayhoola principals would have learned the industry can be brutal for small, high-end independent brands. Competition is fierce, market share is always under threat and these businesses need a pipeline of money to grow. Fashion is one long, and very expensive, play. While Mayhoola has been successful so far with Valentino and Balmain, building the Anya Hindmarch business proved challenging, and the company does not appear to be gaining any traction with Pal Zileri, the Italian men’s wear company, which it acquired in 2016 as part of a buying spree. While some sources said Mayhoola had been eyeing Etro has a possible takeover candidate, as reported, the Etro family has firmly said it is not interested in selling. Besides, as one well-placed industry source told WWD, “I would be surprised if Mayhoola is looking at

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