Create & Cultivate Eyes Scale With Release of Digital Memberships 

Create & Cultivate, the digital media and marketing firm that’s nabbed a loyal following with its conferences and online content aimed at Millennial female entrepreneurs is getting creative itself with its revenue streams. The company on Tuesday is set to launch its digital membership program, which offers monthly career mentoring, front-of-line passes at conferences, unlimited access to video footage from sold-out conferences and members-only content. The cost is $140, or as Create & Cultivate will pitch to prospective members: $15 a month and akin to the price of a piece of avocado toast. It’s the latest tactic to continue growing a business that last year added a book and podcast to its well-known conferences and online content lineup. “We’re most known for our events side of the business, so all the experiences we’re creating,” said founder Jaclyn Johnson, who started the business in 2012 with prior experience in influencer marketing and events. “We’ve had a lot of success in that realm but 100 conferences a year isn’t a great strategy for us.” That’s especially the case on a closer look at the numbers, she added. While a large conference can pull in more than 1,500 people, those accessing the Create & Cultivate site is

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